Monday, December 14, 2009

Stop going green. PLEASE. For your children's sake.

"No more compact fluorescent light bulbs. No more green wedding planning. No more organic toothpicks for holiday hors d'oeuvres. ..."

Instead, two things. Read Mike Tidwell's To really save the planet, stop going green (published Dec. 6 here in the Washington Post). Then, if you get it, send it to your friends.

(The problem with most save-our-climate outreach is that it ignores our built-in single-action bias – so the people who it reaches take an action, typically a personal-carbon-footprint one, and then feel that they’ve pitched in. But if we're going to do one thing, it had better be the the thing that matters – and Tidwell's column makes it clear what that is.)

Get your friends and neighbors on board (if they’re not there yet, give them a subscription to a science magazine this Christmas), then share the column with them.

And you could help encourage its spread by sharing the book What's the Worst That Could Happen?, which exhorts us to:

Be the virus.
(and transmit the column)

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