For subscriptions -
- Provide a "Monday through Friday" option, like the NY Times does, to make workplace subscriptions more attractive - I don't want to have to pay for and dispose of a small mountain of unwanted paper every week.
(I probably don't know what I'm talking about, but isn't increasing readership the name of the game? so shouldn't promoting/enabling workplace-friendly subscription options yield a particularly high return on investment?) - Fix the Subscribe page so its personality (and treatment of visitors) isn't 180degrees off from the Bee's - make it so that it actually tells readers what they want and need to know. It hurts your brand, folks, when I want to - but can't - find out how much a subscription's actually going to cost.
(the page gives the promo rate, but not the normal rate you'll end up paying, and not the rate for - or definition of - "outlying areas".)
See the NY Times Subscribe page, for how it could be done.
And a thought for new editor Melanie Sill -
By overseeing both the news and the editorial pages (though not the editorials themselves) you have an unparalleled opportunity to make the paper into a source of good information, no?
It would be very, very cool if you could expose and/or evict the Op-Ed shills, by doing something along the lines of what Cline suggested.
And please, think about what a drought/flood/heat hellhole Sacramento will become, if global warming isn't stopped, and cover this slow-motion train wreck accordingly.
(Mark Lynas - On climate change, neutrality is cowardice)
